Client: Vodafone | Release Date: October 2006 | Tasks: Art direction and design.

Following the Vodafone sponsorship of the UEFA Champions League 2006-07 we developed this campaign to support this activity and promote some of the new mobile services that Vodafone was offering to its customers.

In order to represent all the football related services that Vodafone offers you through your mobile phone, BBH came up with the ‘Magical Messengers’, a bunch of tiny little imps that bring you the latest about the UEFA Champions League it doesn’t matter wherever you are.

For the Internet campaign we decided to create the ‘Champions Chase’, a competition where you need to find and chase the Magical Messengers in order to win your chance to get free tickets for the Champions League.

View ‘Branch’ MPU (300×250 pixels)

View ‘Park’ MPU (300×250 pixels)

View ‘City’ Skyscraper (120×600 pixels)

We also developed a website to host the competition and to display detailed information about the new mobile services, including ‘demos’ to communicate how the different services work.

Visit the ‘Vodafone Football’ site.