Red Nomad Logo
Client: Red Nomad | Agency: Red Nomad | Release Date: April 2006 | Tasks: Concept and design
Red Nomad was a small new digital agency gathering a whole team of largely experienced professionals.
In order to create its first corporate identity we come up with five key principles that define a nomad and therefore should define the brand too. The logo needed to be wheathered, crafted, simple, restless and slightly cheeky.
We tried to merge all these five principles using the concept of a signature. In this case the signature meant to represent what a nomad always leaves behind when the journey continues. A signature reflecting the experience of the nomad, a well crafted individual mark and a simple symbol to represent the inner personality. The strong use of the nomadic sense also represented the permanent movement and the spontaneous creativity that we wanted to communicate.
