Client: Unibet | Agency: Randommedia | Release Date: Pitch Work | Tasks: Art direction and design

Unibet’s business concept is to provide reliable online gambling and to build value by delivering entertaining gambling products and excellent service.

Unibet is one of the largest online gambling and sports betting sites in Europe. The quick increase in their business volume due to some recent acquisitions and a successful activity of its own website grew the necessity of re-designing their then current Internet site.

We came up with an ambitious proposal based in the idea of entertainment and money betting. We presented a completely new look for the brand using a very vivid colour palette to colour-code the different sections, re-organizing the layout to improve the information architecture of the site and creating a very customizable user-interface to encourage return visits creating a one-to-one communication channel.