SEGA Europe 2005
Client: SEGA | Agency: SEGA Europe | Release Date: March 2005 | Tasks: Concept, art direction and design
By the end of 2004 SEGA Europe was experimenting a kind of golden age in terms of business. To reflect this success, the growing number of published games and the fast increase of the news stories about the company it become necessary a re-design of the corporate site.
In order to full fill the highly demanding technical requirements of this project we created an extremely flexible structure that allowed the site administrator to easily change the layout of the different sections in a matter of seconds, always thinking about the future potential necessities of the site and its different territories.
To achieve that goal without compromising the design we created strong design guidelines to ensure a correct future development of the site and other online communications such as special promotions, emails or newsletters.
This was a fantastic project that above all gave our team the opportunity to create a whole brand new SEGA Europe online corporate identity that acted as a host for all the other different products and online communications from the company.
