Football Manager 2005
Client: SEGA Europe | Agency: SEGA Europe | Release Date: June 2004 | Tasks: Design and build
Sports Interactive produced the best football management sim ever made. They pulled a performance out of the bag that led to awards and a place in the all-time-best-sellers charts.
The recent acquisition of Sports Interactive by SEGA forced the publisher to entirely re-brand the game (formerly Championship Manager) in what become a colossal communication challenge and a future great success. The site contributed to this campaign supporting the online communication and clarifying the brand transition.
