Client: Bacardi | Agency: Subway 10 | Release Date: July 2002 | Tasks: Design and Flash build

This website took Bacardi Breezer’s irreverent attitude online, while allowing users to interact with the brand to a far greater degree than ever before.

The challenge was to re-design the 18 months-old Bacardi Breezer website and to convert it into a real one-to-one communication channel, heavily focusing on promoting the brand and specially some of its new products. The chosen proposal was a colourful new website which changed colour depending on the flavour of the drink the user picked, with lot of room for brand communication and for products display.

Interactive elements on the site included a movie generator, where users could mix their own Bacardi Breezer movie using clips of Tom the cat from the brand’s TV ads. These could be downloaded as screensavers or sent to friends as emails.

Read what ‘Revolution’ magazine said about the site…